We tend to perceive vision as the ultimate truth (“I’ll believe it when i see it..”), the reality is quite different and has tremendous impact on those trying to attain far-reaching goals.

A recent study shows that our perception of something as simple as distance to an object is affected by how desirable we find that object to be (the more desirable the object, the closer it appears to us).

In the entrepreneur angle or the broader goal attaining perspective it is important to note two things:

1. Our brains are not the objective data-crunching, truth-seeking machines that popular belief holds and we should be be aware of it. All data we acquire is skewed to achieve one goal or another.

2. I would bet that this mechanism works in different strengths in different people, meaning that some people would see the same object with the same level of desire in different proximity. I would further guess that those drawn to reaching goals on their own terms, tend to neglect their peers’ advice and success statistics because in their mind, the object is more desired and even closer than the to the rest of the world.